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Advanced Marketing Solution (AMS)

 

NCR Advanced Marketing Solution software helps you keep your customers coming back for more by creating and managing relevant promotions and incentives. Streamline the time you spend managing promotion delivery by eliminating unnecessary systems and processes with one of the most comprehensive, flexible and consumer-specific, multi-channel offer management solutions in the market.

 

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Product Summary

 

NCR ADVANCED MARKETING SOLUTION - Tailored experiences that build your best shoppers

 

 

Drive consumer loyalty with highly targeted promotions and incentives using NCR’s Advanced Marketing Solution (AMS).

 

 

Boost sales and margin

 

Create and distribute targeted offers to reward your best customers, keeping them coming back for more. NCR Advanced Marketing Solution (AMS) takes data from multiple sources and converts it into targeted, relevant messaging that can be delivered across any sales channel. Grow revenues without giving up margin by increasing shopper frequency and transaction size.

 

 

Validate in real time for fraud deduction

 

Help reduce both customer and associate fraud during the transaction process to achieve substantial benefits for your bottom line. With updates to all channels in real-time, our solution deters fraud due to misuse of associate discounts, copies, code breaking and timing. 

 

 

Increase labor savings and operational efficiency

 

Designed to minimize IT involvement in executing marketing promotions, Advanced Marketing Solution (AMS) automates the time-consuming manual offer management process. The easy-to-use solution enables rapid deployment and responsiveness, consolidating functions for substantial time savings.

 

 

Optimize existing systems

 

Use existing systems and extend their lifecycles. By seamlessly integrating with your current systems (such as point-of-sale, data warehousing and CRM), this robust application helps you enhance – not replace – the structures you already have in place. 

 

 

Key features 

 

  • Improve consumer experience and loyalty using preferences with relevant offers, personalized down to the customer/store level
  • Capture and manage real-time voice of the consumer
  • Deliver consistent customer experience with real-time offers coordinated across channels
  • Consolidation of disparate systems & resources
  • Support diverse integrated platforms & targeted investments
  • Empower associates and boost upsell/incremental sales efforts with real-time messaging to associate and customer displays, eComm shopping carts, printed and electronic receipts
  • Create a virtually limitless number of offers, messaging and rules triggered by events, using complex rules for superior customization

 

 

NCR ADVANCED MARKETING SOLUTIONS (AMS)  - BUILDING YOUR BEST SHOPPERS

 

NCR Advanced Marketing Solution (AMS): Taking Loyalty to the Next Level

 

 

Today’s shopper is unique and expects to be treated that way – a one-size-fits-all communications strategy won’t work for fostering effective, repeat customer engagements. By asking shoppers about their preferences, you can learn more about how each customer wants to engage. This improves the customer experience, provides stronger engagement, and results in greater customer lifetime value.

 

NCR AMS is a comprehensive, flexible and consumer-specific offer management solution that can help achieve this meaningful engagement. The industry’s leading omni-channel promotion, loyalty and rules engine, the application is an intuitive, responsive tool for creating, deploying and managing promotions and facilitating consumer loyalty across your enterprise. The application also helps streamline promotion delivery and reduce operations/IT support.

 

 

Benefits across your enterprise 

 

 

From marketing to merchandising, across sales, loss prevention and operations, our solution can positively impact every area of your business: 

 

  • Boost sales and margin - Create and distribute targeted offers to reward your best customers, keeping them coming back for more. Our solution takes data from multiple sources and converts it into targeted, relevant messaging that can be delivered across any sales channel. Grow revenues without giving up margin by increasing shopper frequency and transaction size.
  • Validate in real time for fraud deduction - Help reduce both customer and associate fraud during the transaction process to achieve substantial benefits for your bottom line. With updates to all channels in real-time, the application deters fraud due to misuse of associate discounts, copies, code breaking and timing.
  • Increase labor savings and operational efficiency - Designed to minimize IT involvement in executing marketing promotions, NCR AMS automates the time-consuming manual offer management process. The easy-to-use solution enables rapid deployment and responsiveness, consolidating functions for substantial time savings.
  • Optimize existing systems - Use existing systems and extend their lifecycles. By seamlessly integrating with your current systems (such as point-of-sale, data warehousing and CRM), we help you enhance – not replace – the structures you already have in place. you already have in place.

Comprehensive capabilities to support your program 

 

 

Our modular platform is fully customizable depending on your specific needs and goals:

 

Advanced Promotions

 

Create a virtually limitless number of offers, messaging and rules triggered by events (item scans, transaction size, date, time of day and more). Empower associates and assist selling efforts with real-time messaging to associate and customer displays, eComm shopping carts, printed and electronic receipts.

 

Load to Card

 

Capable of personalizing offers down to the customer/ store level, NCR AMS facilitates targeted promotions in a matter of minutes via an intuitive user interface. Its robust technologies enable complex rules for the many types of discounts and offers you require to keep shoppers captivated.

 

Customer Targeting & Loyalty

 

Personalize down to the individual shopper. Communicate to specific segments identified in your current CRM or created in the AMS application, and manage enrollment and customer data. This module also provides the ability to create, execute and manage (new and existing) point and continuity programs.

 

Third-Party Offer Management

 

Manage the multitude of third-party offer providers formed in the wake of the digital coupon revolution with NCR Cloud Connect. Our cloud-based service enables third-party providers to be certified on our standard interface, eliminating the costly custom integration required for each provider.

Real-time dynamic customer data management 

 

 

With our optional Enterprise Preference Manager (EPM) module, you can manage the creation, collection and targeting of real-time customer preferences. Preferences may include favorite brands/departments, preferred communication methods, receipt types and many others that give customers an active role in the offers and promotions they receive.

 

 

When integrated with our AMS solution, EPM empowers you to respond to merchandising priorities and competitive pressure within minutes by understanding your customers’ shopping behavior and preferences. This easy-to-use, retail software for simplified and effective multi-channel marketing enables you to:

 

  • Dynamically create and distribute preferences
  • Obtain a holistic view of your customer
  • Improve promotional programs by leveraging customer preferences
  • Capture and monitor the voice of your customer by channel
  • Personalize your customers’ shopping experience across channels

 

 

Wide-ranging solution functionality

 

 

Advanced Promotions

 

  • Promotional pricing, surveys, proration
  • Multi-channel integration (in-store, near-store, at home, point-of-sale)
  • Couponing
  • Offer priority and exclusion with logic based on predetermined rules & requirements
  • Messaging & notifications, real-time and post-sale, notification of pre-sales and exclusive events
  • Suggestive Selling

 

 

Customer Targeting (Loyalty)

 

  • Identification, ability to scan at any point of transaction, householding
  • Dynamic customer segmentation, with events automatically moving members to targeted segment
  • Point tracking and stored value programs
  • Couponing (date/time/customer specific), featuring real-time single use enforcement
  • Associate management with discount tracking, associate-specific promotions and messages

 

 

Preferences (Optional module: Enterprise Preference Manager)

 

  • Retailer created dynamic preferences, with choices for preference/response types, delivery channels and targets
  • Real-time preference updates and delivery, significantly enhanced historical transaction data analysis
  • Personalized shopping experience across channels, with relevant offers and messaging tailored for each customer

 

Why chose NCR AMS

 

  • Improved consumer experience and loyalty using preferences with relevant offers
  • Real time voice of the consumer
  • Localization in consumer preferred language, currency, weights & measures
  • Improved customer experience with real-time consistent offers delivered across channels
  • Consolidation of disparate systems & resources
  • Support for diverse integrated platforms & targeted investments
  • Self-learning technology – trigger-based consumer preferences
  • Targeted upsells and increased incremental sales

 

 

Our solution takes data from multiple sources and converts it into targeted, relevant messaging that can be delivered across any sales channel.