The role of the ATM in an omnichannel environment
We hear a lot about the term omnichannel in the financial industry these days. It is about starting a transaction on one channel and interacting with one or more other channels to complete the transaction. Given how today’s consumers are used to using so many different devices for their banking, there's no denying how significant this concept is going to be. For customers and financial institutions alike, as retail banking continues to evolve in the coming years it’s likely the term omnichannel will be around for some time.