This transformation is being driven primarily by a couple of trends that carry the potential for higher profit margins. First, competition within QSR and grocery store segments has increased the quality of their prepared food offerings, setting a minimum standard for convenience retailers entering the fray.
Second, in a related trend, consumer demand for healthy options is growing—an aspect of food quality that QSRs and grocery stores have addressed more and more in recent years.
Global Partners' 4,800-square-foot Alltown Fresh concept c-store in Plymouth, Mass., which opened in 2019, provides a likely glimpse into a high-quality, healthy c-store food service future.
Among other items, the made-to-order menu offers customers:
- A variety of organic and vegan options
- A Korean Kimchi bowl
- Sandwiches with flavors such as Sweet Chili Lime Grilled Chicken
Beverage dispensers offer health- and eco-conscious choices such as:
- Organic juices
- Non-GMO soda alternatives
The convenience store also has a coffee counter, where customers can enjoy:
- Various coffee blends
- Milk alternatives
- A variety of sweeteners
- Made-to-order macchiatos and lattes
- Instantly brewed locally roasted beans in Swiss-made 'bean-to-cup' machines