Once you've identified your loyalty program's goals and how you'll use it to drive real results in your retail business, take a moment to evaluate your existing loyalty strategies and consider where your efforts have been successful and where they've missed the mark. Then, drop what hasn't worked and keep the things that have resonated with your customers while adding in some of the strategies listed above to take your retail loyalty program to new heights.
Partner with vendors and technology platforms that can help you accomplish your goals. This can include everything from software for your member database, customer service, POS system, email service provider, customer engagement, advocate marketing, loyalty program, e-commerce, AI chat functions, and more.
But, you'll need to be careful about using a tall stack of technology solutions. Instead, have your entire system integrated into one single setup and execution point across all channels.
Once you roll out your new program, make a habit of listening to your customers on an ongoing basis, noting what they like and dislike, and making necessary changes along the way.
By staying tuned into the wants and needs of your customers and playing to your brand's strengths, you can design a retail loyalty program that increases customer satisfaction, encourages your customers to make large and more frequent purchases, and forges a stronger emotional connection to your most loyal fans, even in times of crisis.