Published March 19, 2020
As the world continues to navigate the coronavirus outbreak, many restaurants have turned to contactless delivery to help protect their customers and their employees by reducing transmission of the virus through normal restaurant interactions.
And, as of September 2020, seven out of ten restaurant owners and operators say off-premise orders represent a higher proportion of their business than they did before the pandemic.
If you operate a restaurant, here are some tips you can use as you pivot to contactless delivery.
Related: A successful social media campaign could make a big difference for restaurants trying to drive additional business and promote contactless offerings. Read more.
You can add a contactless delivery option to your app enabling pre-pay and doorstep delivery or provide a place for them to add delivery instructions in the app or online. This protects both your customers and your employees.
Stop taking cash as a payment option to avoid hand-to-hand contact and spreading any germs that may be lingering on paper bills and coins.
Sanitize your surfaces and POS terminals, and seal your orders in clean, disinfected packaging that’s double-sealed. Consider adding a flyer or sticker thanking your customers for their support and reassuring them you’ve taken extra safety precautions with their order. It may be worth also adding a coupon to encourage further orders and providing your social media handles for future updates and offers.
For example, Yum China –– which operates nearly 9,000 Pizza Hut, KFC and other restaurants in the world's second-largest economy –– used short, informational videos to promote safe contactless delivery options on social media platforms WeChat and Weibo.