Live video is another feature on Facebook and Instagram that allows you to creative video content and stream it to your audience in real time. We all know nothing beats real, face-to-face interaction, but while that’s not an option right now, you can use live video to engage with your customers.
A few tips about going live:
Promote your live video session before you host it so you can let your audience know what date and time you’ll be live, what you’ll be talking about and to remind them to engage with you during the session.
Be mindful of what type of content works best on a live video. Q&As, cooking tutorials and interviews are some formats that work well on a live stream.
If you were already planning on filming an interview, invite them to your live session, and have them promote it to their followers, too.