The Power HQ integration with Clear Demand® solution helps retailers define retail pricing strategies, and plan promotions that drive sales without eroding margins. The pricing optimization platform analyzes shopping data to measure price elasticity, recommends prices and promotions, and enforces pricing rules, and delivers an integrated store-level forecast.
The algorithms take into account the unique requirements of fast-moving consumer goods retailing, including frequent deals, and analyze data inputs from any source, including in-store, online, social, and loyalty programs to recommend prices.
The price recommendations are easily fed to NCR Power HQ, which executes price changes to store and online channels. Together, Power HQ and Clear Demand® combine customer demand intelligence with the execution of pricing strategies across online, mobile and in-store channels.
Features and Benefits