The retail landscape is characterized by fierce competition, with customers constantly seeking the best deal. You need sophisticated, flexible loyalty programs, promotions and campaigns to help determine how to best attract and retain your best shoppers
To effectively execute the right marketing plans, you require an enabling software solution—one capable of accommodating innovative ideas and responding quickly to market changes and consumer behaviors. That’s where NCR comes in. Our loyalty and marketing solutions enable you to successfully achieve your customer engagement and retention goals by managing a broad range of marketing initiatives across numerous channels and touch points. We can help you put together complex promotions and deliver diverse campaigns across different store formats, to ultimately encourage shopper spend, while rewarding customers and making them loyal brand advocates.
Feature-rich and reliable solution implemented successfully in live retailer systems worldwide
Easy definition and delivery for a broad range of complex promotions and quickly adapt to evolving market conditions
Seamlessly connects with existing store, POS and headquarter systems for highly optimized retailer operations
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NCR Loyalty & Marketing: Unparalleled Capabilities for Retaining & Rewarding Your Best Shoppers
NCR Loyalty Pro: fulfilling any marketing whim and want
The food, drug, and mass merchandise segment is characterized by fierce competition, with customers constantly seeking the best deal. Retailers in this segment have so far typically responded by rolling out highly sophisticated loyalty programs, and complex promotions and campaigns, resulting in retail marketers becoming increasingly dependent on IT systems.
To effectively execute their marketing plans, marketers require an enabling software solution—one capable of answering their every whim and accommodating any innovative idea they come up with for the next marketing campaign or promotional program. NCR Loyalty Pro is that solution.
A sophisticated and flexible customer management and marketing solution, NCR Retail’s Loyalty Pro enables you to successfully achieve your customer engagement and retention goals by managing a broad range of marketing initiatives across numerous channels and touch points.
The solution helps you put together complex promotions and deliver diverse campaigns across different store formats, so as to ultimately encourage shopper spend, while rewarding customers and keeping them satisfied and loyal.
Unparalleled loyalty management and execution capabilities
Loyalty Pro offers rich support for loyalty management and rewarding, enabling you to easily design, target, execute and track the effectiveness of highly scalable marketing and promotion campaigns. With the LPE (Loyalty and Promotion Engine) at its core, the solution is capable of simultaneously drawing information from multiple sources, allowing you to manage campaigns end-to-end – regardless of scale, complexity and sales channel.
The unique ability to execute campaigns in real time over multiple sales channels is a key Loyalty Pro differentiator. It allows you to effortlessly implement highly segmented promotions that can help you accurately target customers with just the right offers. You may even encourage cross-sales by, for example, rewarding customers with fuel points for grocery purchases, and drive sales by issuingpromotions and coupons over a range of channels, including POS receipts, online Web stores, direct mail, e-mail, and social network posts and tweets. Loyalty Pro additionally helps increase security by automatically blocking and alerting cashiers of coupon fraud attempts.
From operational marketing efficiency to increased profitability, NCR Loyalty Pro can provide you with significant gains, including:
Powerful loyalty and promotion management modules
NCR Loyalty Pro features a broad selection of software modules designed to cover any loyalty and marketing campaign management needs. These include:
Loyalty Manager – enables management of shopper loyalty status and rewards, allowing your marketing staff to create custom reward programs. You may also use Loyalty Manager to manage shopper account membership, and leverage its Segmentation Builder to create, manage and target specific market segments.
Loyalty Analytics – a sophisticated tool that provides in-depth insight, customer behavior modeling and past campaign success measurement, and can be used to:
Promotion Builder – connects with any existing loyalty, catalog and store system, seamlessly integrating with promotion and coupon functionality, and combining all relevant customer attributes to enable you to define the most flexible and effective promotion rewards and conditions.
Loyalty Member Service – draws customer and transaction information from a range of sources to provide you with a 360-degree view of the customer. Customer information can be reviewed and utilized for segmentation, offer personalization and more. It may also be offered to shoppers, so as to enable them to register for relevant promotions, and view or update personal details.
Price Compare – allows retailers to draw real-time information on competitors’ pricing, and roll out marketing programs dependent on information, such as price matching.
Digital Coupons – enables seamless in-store redemption of digital coupons at checkout, in addition to end-to-end partnership-based digital coupon implementation.
NCR Loyalty Pro highlights
Proven – a feature-rich and reliable loyalty and rewards management system implemented successfully in live retailer systems worldwide.
Flexible – easily define and deliver a broad range of complex, previously difficult—or impossible to implement promotions, including POS coupon and reward point issuing and redemption.
Agile – quickly adapt to evolving market conditions by initiating and modifying promotional offers on short notice, with unprecedented ease and without previously required prolonged lead times.
Integrated – seamlessly connects with existing store, POS and headquarter systems for highly optimized retailer operations.
NCR ADVANCED MARKETING SOLUTION - Tailored experiences that build your best shoppers
Drive consumer loyalty with highly targeted promotions and incentives using NCR’s Advanced Marketing Solution (AMS).
Boost sales and margin
Create and distribute targeted offers to reward your best customers, keeping them coming back for more. NCR Advanced Marketing Solution (AMS) takes data from multiple sources and converts it into targeted, relevant messaging that can be delivered across any sales channel. Grow revenues without giving up margin by increasing shopper frequency and transaction size.
Validate in real time for fraud deduction
Help reduce both customer and associate fraud during the transaction process to achieve substantial benefits for your bottom line. With updates to all channels in real-time, our solution deters fraud due to misuse of associate discounts, copies, code breaking and timing.
Increase labor savings and operational efficiency
Designed to minimize IT involvement in executing marketing promotions, Advanced Marketing Solution (AMS) automates the time-consuming manual offer management process. The easy-to-use solution enables rapid deployment and responsiveness, consolidating functions for substantial time savings.
Optimize existing systems
Use existing systems and extend their lifecycles. By seamlessly integrating with your current systems (such as point-of-sale, data warehousing and CRM), this robust application helps you enhance – not replace – the structures you already have in place.
A comprehensive, flexible and robust customer preference management solution enabling dynamic creation, delivery and management of customer preferences across channels.
With NCR Dynamic Preference Manager you can solicit customer preferences in real-time or stage them for future delivery for easier management of your relationship with your customers and their experience with your brand.
Get a holistic view of your customer - Our easy-to-use application combines traditional customer data with the real-time voice of your customer to understand not only what they are currently doing while in your store, but also what they could and want to be doing.
Improve promotional programs by leveraging customer preferences - Improve the effectiveness of your promotions by providing integration options with your loyalty systems, and dynamically leverage data to create relevant offers and promotions across channels.
Monitor the voice of your customer by channel - NCR EPM provides a dashboard that includes graphical reports on top preferences changed, channel activity related to customer preferences, and monthly trending of preference changes.
Personalize your customers’ shopping experience, anytime and anywhere - Give your customers a personalized and consistent shopping experience by offering them the option to store their preferences and themes, which are then shared across all touchpoints.