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Loyalty

The retail landscape is characterized by fierce competition, with customers constantly seeking the best deal. You need sophisticated, flexible loyalty programs, promotions and campaigns to help determine how to best attract and retain your best shoppers


To effectively execute the right marketing plans, you require an enabling software solution—one capable of accommodating innovative ideas and responding quickly to market changes and consumer behaviors. That’s where NCR comes in. Our loyalty and marketing solutions enable you to successfully achieve your customer engagement and retention goals by managing a broad range of marketing initiatives across numerous channels and touch points. We can help you put together complex promotions and deliver diverse campaigns across different store formats, to ultimately encourage shopper spend, while rewarding customers and making them loyal brand advocates.

NCR partners with leading customer analytics company Manthan to leverage use advanced analytics solutions complementing our loyalty management and point-of-sale systems. By integrating to a variety of these solutions (such as Advanced Marketing Solutions, Advanced Checkout Solutions, Storeline PoS, Loyalty Pro and R10 Plus), to enhance and personalize the customer experience based on extensive data.

Equipped with deep insights that help informed decisions spanning products, pricing, promotion, placement and in-store merchandising, you can attract and retain loyal shoppers by engaging them in relevant ways.

 

Features & Benefits

 

  • Real-time data
  • Easy to use “plug and play” solutions
  • Integration with a variety of NCR loyalty and POS systems
  • Highly responsive and nimble
  • Reveals cross-channel engagement opportunities
  • Analyze shopper spend and trends by groups, tiers and/or deciles
  • Perform basket analysis on an individual transaction basis
  • Identify your most profitable customers based on shopping history, frequency and monetary value
  • Detect “at-risk” or declining customers
  • Review retention, acquisition and basket size KPIs and customer dashboard indicators
  • Increased operational marketing efficiency and profitability
  • Enhanced marketing effectiveness enabled by an array of complex, sophisticated and precisely segmented promotions
  • Business agility via flexible and responsive promotional offers
  • Streamlined retail operations with high consistency across all touch points