Use customer information and purchase history from your NCR Counterpoint system to set up customer segments, such as VIPs, loyalty card members, or purchasers of specific products. Leverage this information to target your email campaigns to customer needs and preferences.
Welcome new customers, send birthday offers and tell customers you miss them. Set up the email marketing campaign one time and going forward it will be sent out automatically.
With the integration to NCR Counterpoint, you only have one set of customer data. When you add a customer at the point of sale, they are automatically added to your email address list in NCR Customer Connect.
In addition to viewing who is opening or clicking your emails, NCR Customer Connect shows you the sales being driven by your campaigns. Robust campaign reporting allows you to see the true ROI of your emails.
We really pushed the envelope with NCR Customer Connect. A lot of the email campaigns we created are now standard product features for all users.
Nicole Brask, Operations Running Wild Sporting Goods