When your customers start the fuel pump, what happens next? Do they just wait to fill up, then drive off? Not if you have NCR OPTIC. With OPTIC, they see personalized forecourt advertising that drives them inside to buy higher-margin offerings, like foodservice. Outside, they’re focused on meaningful content, like weather, traffic and even games. That’s how you turn transactions into relationships. And with full contact and contactless EMV compliance and a flexible architecture, plus two sizes that fit major pump brands, that’s how we make it easy.