Consumer Engagement Beyond the Pump

Is your enterprise equipped to cater to today’s time-starved consumer, who uses the c-store as more than just a place to get gas? NCR customer engagement solutions help you interact with customers in the forecourt, in the store, and wherever they go – and keep them coming back for more.  

Imagine the ability to create complex real-time promotions, then delivering them through all the channels where your customers live, work, and play. With highly personalized and relevant offers, you can encourage the behaviors that boost spend and loyalty. NCR has the domain expertise to help you optimize your promotional effectiveness as well as boost retention by managing a broad range of marketing initiatives that cross channels and touch points. Further, you can integrate these solutions with your existing POS and eCommerce systems to make the most of your investment. Need help customizing the program that’s right for your business? Our Professional Services Loyalty Consulting team is here to help.

Product Summary

NCR ADVANCED MARKETING SOLUTION - See more. Sell more. 

NCR Advanced Marketing Solution: targeted marketing made simple 

NCR Advanced Marketing Solution is a comprehensive, flexible and consumer-specific offer management solution. It allows retailers to streamline promotion delivery management by eliminating systems and business processes, while also reducing operations and IT support. NCR Advanced Marketing Solution empowers retailers to respond to merchandising priorities and competitive pressure within minutes by developing and executing promotional programs.

Control ownership of your targeted marketing platform 

With NCR Advanced Marketing Solution, you are in command of your marketing initiatives. No incremental costs exist, so you maintain and control the relationship with your customers.

Streamline offer delivery management 

Deliver on your offers quickly, efficiently and simply with NCR Advanced Marketing Solution, while also eliminating systems and business processes, and reducing operations and IT support. 

Consolidate your promotion management tasks 

Our easy-to-use promotion management tool empowers you to combine planning, offer logic, discounting, graphical content and channel management into a single workspace, saving you time, space and money.

Accelerate promotional program development and execution

NCR Advanced Marketing Solution enables you to reduce your response time significantly as you develop and execute your promotional programs, respond to merchandising priorities and competitive pressure. Your competition will wonder how you’re always able to stay ahead of them.

Engage your customers  

Connect with your consumers throughout their shopping experience, with more frequent, higher-quality and more effective communications.

Optimize your existing POS systems 

Our solution lets you get the most out of your existing point-ofsale (POS) systems and helps you extend their use.

Reward consumer loyalty 

NCR Advanced Marketing Solution empowers you to deliver benefits such as loyalty cards, targeted marketing and customer relationship management initiatives.

Key features 

• Logix user interface: the web-based interface through which retail and marketing professionals create, execute and manage offers
• Multiple execution channels
• Importing and exporting offers
• Hierarchical product and store organization
  
  

Product Summary

NCR LOYALTY PRO

NCR Loyalty Pro: fulfilling any marketing whim and want

The food, drug, and mass merchandise segment is characterized by fierce competition, with customers constantly seeking the best deal. Retailers in this segment have so far typically responded by rolling out highly sophisticated loyalty programs, and complex promotions and campaigns, resulting in retail marketers becoming increasingly dependent on IT systems.

To effectively execute their marketing plans, marketers require an enabling software solution—one capable of answering their every whim and accommodating any innovative idea they come up with for the next marketing campaign or promotional program. NCR Loyalty Pro is that solution.

A sophisticated and flexible customer management and marketing solution, NCR Retail’s Loyalty Pro enables you to successfully achieve your customer engagement and retention goals by managing a broad range of marketing initiatives across numerous channels and touch points.

The solution helps you put together complex promotions and deliver diverse campaigns across different store formats, so as to ultimately encourage shopper spend, while rewarding customers and keeping them satisfied and loyal.

Unparalleled loyalty management and execution capabilities

Loyalty Pro offers rich support for loyalty management and rewarding, enabling you to easily design, target, execute and track the effectiveness of highly scalable marketing and promotion campaigns. With the LPE (Loyalty and Promotion Engine) at its core, the solution is capable of simultaneously drawing information from multiple sources, allowing you to manage campaigns end-to-end – regardless of scale, complexity and sales channel.

The unique ability to execute campaigns in real time over multiple sales channels is a key Loyalty Pro differentiator. It allows you to effortlessly implement highly segmented promotions that can help you accurately target customers with just the right offers. You may even encourage cross-sales by, for example, rewarding customers with fuel points for grocery purchases, and drive sales by issuingpromotions and coupons over a range of channels, including POS receipts, online Web stores, direct mail, e-mail, and social network posts and tweets. Loyalty Pro additionally helps increase security by automatically blocking and alerting cashiers of coupon fraud attempts.

Key benefits

From operational marketing efficiency to increased profitability, NCR Loyalty Pro can provide you with significant gains, including:

• Enhanced marketing effectiveness through the ability to deliver a rich array of complex, sophisticated and precisely segmented promotions.
• Business agility via promotional offers that can easily and quickly be launched as per changing competitive market circumstances.
• Effortless integrationwith NCR Loyalty Pro seamlessly connecting with existing POS, store and headquarter systems to support efficient retail operations and enable you to engage shoppers with high consistency across all touch points.

Powerful loyalty and promotion management modules

NCR Loyalty Pro features a broad selection of software modules designed to cover any loyalty and marketing campaign management needs. These include:

Loyalty Manager – enables management of shopper loyalty status and rewards, allowing your marketing staff to create custom reward programs. You may also use Loyalty Manager to manage shopper account membership, and leverage its Segmentation Builder to create, manage and target specific market segments.

Loyalty Analytics – a sophisticated tool that provides in-depth insight, customer behavior modeling and past campaign success measurement, and can be used to:

• Analyze shopper spend and trends by groups, tiers and/or deciles, and perform basket analysis on an individual transaction basis.
• Examine customer shopping history, frequency and monetary value, as a means of identifying the most profitable customers.
• Detect “at-risk” or declining customers.
• Review retention, acquisition and basket size KPIs and customer dashboard indicators.

Promotion Builder – connects with any existing loyalty, catalog and store system, seamlessly integrating with promotion and coupon functionality, and combining all relevant customer attributes to enable you to define the most flexible and effective promotion rewards and conditions.

Loyalty Member Service – draws customer and transaction information from a range of sources to provide you with a 360-degree view of the customer. Customer information can be reviewed and utilized for segmentation, offer personalization and more. It may also be offered to shoppers, so as to enable them to register for relevant promotions, and view or update personal details.

Price Compare – allows retailers to draw real-time information on competitors’ pricing, and roll out marketing programs dependent on information, such as price matching.

Digital Coupons – enables seamless in-store redemption of digital coupons at checkout, in addition to end-to-end partnership-based digital coupon implementation.

NCR Loyalty Pro highlights

Proven – a feature-rich and reliable loyalty and rewards management system implemented successfully in live retailer systems worldwide.

Flexible – easily define and deliver a broad range of complex, previously difficult—or impossible to implement promotions, including POS coupon and reward point issuing and redemption.

Agile – quickly adapt to evolving market conditions by initiating and modifying promotional offers on short notice, with unprecedented ease and without previously required prolonged lead times.

Integrated – seamlessly connects with existing store, POS and headquarter systems for highly optimized retailer operations.