Segmentation, personalization capabilities of NCR APTRA eMarketing help multi-channel marketer enhance digital marketing
DULUTH, Georgia –NCR Corporation (NYSE: NCR) today announced that Wine Country Gift Baskets has signed a multi-year renewal for its hostedNCR APTRA eMarketing solution to enable synchronized customer communications across multiple channels. Wine Country Gift Baskets is a leading retailer of online gift baskets.
The retailer is using the e-mail marketing module of the hosted NCR software to engage customers in a highly personalized, targeted fashion, delivering timely, relevant and rich content. NCR’s e-marketing consultants are also working closely with the retailer to develop custom promotions, create direct digital marketing programs and improve response and click-through rates.
The segmentation tools within the e-mail marketing module provide a wide range of benefits, helping Wine Country Gift Baskets target specific customers with many parameters, such as purchase history and deliver specific promotions to individual customers, such as coupon codes. The software also helps adjust promotion delivery based on regional legislation.
“NCR is a long-term, strategic partner of Wine Country Gift Baskets. Since we began our relationship, e-mail promotions have become an important part of our marketing plan,” said Patrick Ahrendt, director of marketing, Wine Country Gift Baskets. “NCR has worked closely with us to improve our response rates in the e-mail promotions we send our customers. The flexibility and power of the NCR e-marketing platform allows us to segment our e-mail campaigns to get the results we want.”
Through the hosted marketing software, Wine Country Gift Baskets has established a centralized and secure means of storing and analyzing customer data and benchmarking the success of marketing offers.
“Multi-channel marketers like Wine Country Gift Baskets must continuously advance the segmentation and the personalization capabilities of their digital marketing efforts in order to deliver relevant offers that capture the consumer’s attention,” said Sundeep Kapur, director, strategic marketing, NCR Corporation. “The ability to drill down to individual consumers, and provide them with offers uniquely tailored to their interests and purchasing history is critical to realize strong response rates and build customer loyalty.”
NCR APTRA eMarketing is hosted and delivered through the NCR eCommerce Solutions Secure Data Center, which provides high levels of security and application availability and can help companies realize significant cost savings by reducing the need for IT administration and infrastructure investments.
Using a single orchestration engine that delivers integrated, relevant marketing campaigns based on consumers’ preferences across all channels, NCR APTRA eMarketing enables businesses to break digital and physical marketing silos, creating the seamless, personalized experience demanded by today's on-the-go consumer. NCR also provides social media consulting services that help businesses create connections with their customers through CRM and social media. Response rates with APTRA eMarketing are typically 60 percent higher than traditional marketing programs.
About Wine Country Gift Baskets
Wine Country Gift Baskets, a division of Houdini Inc., located in Fullerton, California, is a premier supplier of gourmet food, wine, fruit and spa gifts. To send a gift anywhere in the United States, visit www.winecountrygiftbaskets.com or call (800) 394-0394 to request a catalog.
About NCR Corporation
NCR Corporation (NYSE: NCR) is a global technology company leading how the world connects, interacts and transacts with business. NCR’s assisted- and self-service solutions and comprehensive support services address the needs of retail, financial, travel, healthcare, hospitality, entertainment, gaming and public sector organizations in more than 100 countries. NCR (www.ncr.com) is headquartered in Duluth, Georgia.
NCR is a trademark of NCR Corporation in the United States and other countries.
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