Speedway selects NCR to drive converged retailing experience for customers

NCR c-tailing solutions will help convenience store chain drive personalized customer interactions across multiple channels 

DULUTH, Ga. – NCR Corporation (NYSE: NCR) today announced that Speedway LLC (Speedway), a gasoline-convenience store company, has selected the NCR Advanced Marketing Solution and NCR Enterprise Preference Manager to power its next-generation Speedy Rewards customer loyalty program. With approximately 1,375 stores in seven states, Speedway ranks as the fourth largest chain of company-owned and operated gasoline and convenience stores in the United States and the largest in the Midwest.

Speedway will use the NCR software to implement personalized marketing promotions based on customers’ purchase behavior and preferences. This ability will enable Speedway to focus more on one-to-one offers to Speedy Rewards members, while continuing to maintain a high level of security and confidentiality for customer data.

“This investment will help Speedway enhance the way that we interact with our members and offer a more relevant, highly personalized shopping experience,” said Christi Frizzell, manager, Customer Relationship for Speedway. “Our Marketing team will also be able to more effectively leverage our technology platforms to develop highly effective offers and create the seamless, personalized experience demanded by on-the-go consumers.”

“Offering consumers a way to manage their shopping experience based on their presence and preference in a channel enables forward-looking retailers like Speedway to drive customer loyalty and build enduring relationships with customers,” said Scott Kingsfield, senior vice president and general manager of NCR’s retail line of business. “These retailers can influence purchasing decisions and optimize sales by delivering relevant, consistent information to consumers from the beginning to the end of the shopping process.”

The NCR Enterprise Preference Manager is software that enables retailers to provide an online portal through their website for customers to manage their shopping experience by configuring their preferences for communications, promotions, events and languages across retailers’ channels. The NCR Advanced Marketing Solution allows retailers to streamline the management of multichannel promotion delivery by eliminating systems and business processes, while also reducing operations and IT support requirements.

Both products are part of the NCR c-tailing™ solutions, a set of software and services that enable retailers to offer consumers greater personalization and consistency across channels, such as the Internet, mobile devices, social media and in the store. These converged retailing solutions enable retailers to differentiate themselves, lower operating costs and attract today’s empowered and elusive consumer.

About Speedway
Speedway LLC (Speedway), headquartered in Enon, Ohio, is the nation’s fourth largest company-owned and -operated convenience store chain with approximately 1,375 stores located in seven states in the Midwest. Speedway is a wholly owned subsidiary of Marathon Petroleum Corporation (NYSE:MPC). For further information about Speedway, visit the Company’s web site at

About NCR Corporation
NCR Corporation (NYSE: NCR) is a global technology company leading how the world connects, interacts and transacts with business. NCR’s assisted- and self-service solutions and comprehensive support services address the needs of retail, financial, travel, healthcare, hospitality, entertainment, gaming, public sector, telecom carrier and equipment organizations in more than 100 countries. NCR (www.ncr.com) is headquartered in Duluth, Georgia.


NCR is a trademark of NCR Corporation in the United States and other countries.


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Cameron Smith
NCR Corporation