NCR launches new options in self-checkout to drive flexibility and convenience for shoppers and retailers alike
DULUTH, Ga. – NCR Corporation (NYSE: NCR) today launched innovative self-checkout options at the National Retail Federation BIG Show in New York City. On display in booth #415, these solutions enable retailers to increase staff productivity, improve customer service and give consumers more choices at the checkout.
The new NCR SelfServ™ Checkout Convertible easily switches between self- or assisted-service checkout modes, based on a retailer’s operating model and customer traffic. This switch is accomplished through a swivel mount design and a secondary display and pinpad for associates. For retailers, this quick conversion of a lane from self-checkout to assisted point-of-sale enables enhanced customer service according to lane usage patterns, while driving increases in operational efficiency and staff productivity.
Currently, cashiers in assisted checkout lines either sit idle during non-peak times or they close their lane and move temporarily to other duties in the store; consequently, customers can be frustrated as the retailer scrambles to re-open lanes in response to spikes in traffic. Now, retailers can optimize their checkout capacity and store floor productivity during both peak and non-peak times, with a quick and efficient change between self-service and assisted service checkout modes.
NCR will also highlight software enhancements at the show that can deliver greater personalization and richer, more dynamic content on the self-checkout consumer display screens. This content, specifically tailored to a shopper’s channel preferences, can be used across online, kiosk and self-checkout screens to enhance the effectiveness of store promotions, or cross-selling/up-selling at checkout.
NCR is also introducing new software that enables consumers to pre-pay for gas at a self-checkout. Top-up shopping has become a way of life for time-starved consumers today and major fuel retailers are investing significantly in their own grocery brands and partnering with supermarket retailers. The addition of the fuel pre-payment option at self-checkout makes it more convenient for the consumer to get in and out of the forecourt without having to wait in line for the cashier.
“Retailers today place a premium on offering consumers a superior shopping experience in their stores, and wait time in lines is a leading source of consumer frustration,” said Dusty Lutz, general manager, NCR self-service solutions. “By offering consumers more options when they check out, retailers can elevate in-store customer service, increase staff productivity and reduce wait time for customers.”
About NCR Corporation
NCR Corporation (NYSE: NCR) is a global technology company leading how the world connects, interacts and transacts with business. NCR’s assisted- and self-service solutions and comprehensive support services address the needs of retail, financial, travel, hospitality, entertainment, gaming, public sector, telecom carrier and equipment organizations in more than 100 countries. NCR (www.ncr.com) is headquartered in Duluth, Georgia.
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