Retailers will see how converged digital and physical channels provide better value and an enhanced shopping experience for consumers at NRF 2012
DULUTH, Georgia – At the National Retail Federation BIG Show in New York (Jan. 16-17, 2012) NCR Corporation (NYSE: NCR) will focus on why retailers need to adopt a converged retailing strategy if they want to remain competitive in today’s market. Virtual deal hunting across online and mobile channels is now an integral part of consumers’ shopping experience, as consumers demand that retailers provide convergence across their physical and virtual channels for a more efficient and enjoyable shopping experience.
“Retailers are rethinking how the in-store experience can be complemented by a consumer’s personal technology and social sharing to deliver better value and an enhanced customer experience,” said Rick Chavie, vice president, retail marketing, NCR. “At NRF, NCR will guide retailers through the c-tailing journey through the eyes of a consumer as well as the retail manager responsible for executing the vision in the physical store. This 360 degree view will highlight how retailers can implement the converged consumer experience today in a real-world environment.”
As we enter 2012, NCR is forecasting the emergence of five key retail trends:
To deliver this vision, NCR will demonstrate in booth #415 innovations in services and self-checkout and its line of NCR c-tailing™ solutions that enable retailers to offer consumers greater personalization and consistency across channels, such as the Internet, mobile devices, social media and in the store. By adopting a converged retailing strategy, retailers are able to differentiate themselves, lower operating costs and attract today’s empowered and elusive consumer.
Additionally, in Booth #201, NCR will demonstrate next-generation cloud-based and mobile POS offerings for SMB retailers.
Further information on NCR’s presence at the National Retail Federation’s Big Show 2012 can be found online at: http://ncrpr.ncr.com/web/rsdmkt/landingPages/retail/NRF2012/index.html
About NCR Corporation
NCR Corporation (NYSE: NCR) is a global technology company leading how the world connects, interacts and transacts with business. NCR’s assisted- and self-service solutions and comprehensive support services address the needs of retail, financial, travel, hospitality, entertainment, gaming, public sector, telecom carrier and equipment organizations in more than 100 countries. NCR (www.ncr.com) is headquartered in Duluth, Georgia.
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