How does a legacy competitor such as Microsoft spur growth and embark on a new wave of change? Ismail Amla, EVP, Professional Services at NCR, can tell you.
Fortune excerpted a passage of a book that Ismail co-wrote, entitled "From Incremental to Exponential," in an article that showed how Microsoft changed its culture, rethought its purpose – and drove a new wave of growth.
The article, “How Microsoft made the stunning transformation from Evil Empire to Cool Kid,” highlights some of the insights of the book – including how changing Microsoft’s business started with changing its culture.
“The reality is that established companies have a number of assets – such as brand, data and expertise – that can supercharge their growth and help them keep up with and even surpass new entrants,” said Amla. “The key is being willing to change.”