Design is key to the success of brands new and not so new.
Fortune recently excerpted a passage of a book co-written by Ismail Amla, EVP of Professional Services at NCR, that discusses how a new CEO, Bracken Darrell, brought design thinking to Logitech. His focus on design and innovation spurred a new wave of growth for the company.
The article shares how, even with declining demand for computer peripherals, Logitech was able to use design thinking and an innovative mindset to find new opportunities and drive growth.
“Design is what takes products from ordinary to extraordinary – and the companies behind those products, too,” said Ismail.