THE GREEN ROOM | CUSTOMER STORY

A packaged digital store experience that’s easy to use

An intuitive store experience that customers praise. NCR Freshop integrates seamlessly with the CRM system at The Waterman’s Wife. Average basket size per order is already up $8 and rising.
"Everything’s a lot more reliable, you guys are a lot more customer focused, so it’s just nice to know that."
- The Waterman’s Wife
What they needed

A small business with big business capabilities

The Waterman’s Wife started in 2018 at farmer’s markets selling prepared seafood dishes based on timeless recipes. During the pandemic business really grew as customers flocked to farmer’s markets as a main place to get groceries. Now serving multiple communities, The Waterman’s Wife needed an intuitive mobile experience capable of handling food by weight while also providing a strong backend experience with inventory management, reporting, and support to ensure things run smoothly.

What we delivered

A packaged digital store experience that’s easy to use

NCR provided Freshop to The Waterman’s Wife. This made their online store setup incredibly simple, and it features simple integrations with their other back-end systems including their CRM system. With simpler operations, The Waterman’s Wife can now easily update orders directly from the farmer’s market and the intuitive digital interface means customers aren’t calling for support on how to place a digital order.

Amanda Williams, Owner, The Waterman's Wife

What happened next

A hands off approach to more sales

Customers are now coming up to the stand and telling The Waterman’s Wife how much they like the new digital store experience. Adoption of the new digital store experience was quick with a majority of customers signing up within just 4 weeks. Average basket size is also increasing up $8 per order and continuing to rise. The Waterman’s Wife now offers a digital experience on par with larger stores, and finds it easy to focus on their business instead of their technology due to NCR’s responsive support and the technology that runs their business.