THE GREEN ROOM | CUSTOMER WINS

Blu Jam Cafe

Since “Breakfast should never be boring” was a founding principle at Hollywood’s Blu Jam Café, they thought online and contactless ordering shouldn’t be, either. So, NCR channel partner, i3 Verticals Point of Sale, quickly integrated QR code-based ordering to their Aloha POS and it’s been a hit with guests.
If you’re going to the next level why would you not use Aloha? I realize there are a lot options now, but they don’t even compare in their understanding of restaurant operations. You can get the quick and dirty if you want, but it just tells me that you’re not focused on restaurant operations.”

 

- Jay Perrin, Director of Operations, Blu Jam Café
What they needed

To quickly pivot to online & contactless dining

Blu Jam Café started with a fresh concept: a casual café in Hollywood that would use local and organic ingredients to create gourmet breakfast and lunch dishes at an affordable price. The first Blu Jam Café opened in 2006 in the former site of an underground jazz club. Now, as new Blu Jams open in more locations, its partners wanted better ways to track and manage sales, labor costs and other information for business decisions — including better understanding their customers and evolving to serve them better, too. When the COVID-19 pandemic hit, Blu Jam was also faced with the challenge of offering its customers safe ways to order and pick up meals.

What we delivered

NCR Aloha Online Ordering, Contactless Dining & Pulse

Before the pandemic struck, Blu Jam had already integrated NCR’s Aloha enterprise POS system for ordering, payment and more, plus NCR Pulse for real-time mobile cloud reporting, alerts and analytics. As a result, when stay-at-home orders went into effect for the pandemic, they had the information they needed to shift their business model on the fly to keep sales and revenue flowing. Seeing that servers were accounting for 8% of their P&L, they decided to pivot to Aloha’s self-service, QR code-based ordering and payment system. This allowed them to cross-train staff so they could reallocate their labor. And to make online ordering easy and contact-free for customers while limiting revenue loss to third-party delivery services, they implemented NCR’s Aloha Online Ordering.

What happened next?

20% more direct delivery traffic & more

With NCR as a partner, Blu Jam is improving profitability, positioning itself for growth and building customer loyalty with fresh, innovative, easy-to-use digital systems. They’ve moved to self-service, QR code-based ordering, which has reduced labor requirements by 6%. And they’ve moved a 20% share of orders directly through their website and hope to reach 30% soon. Meanwhile, direct ordering also benefits customers who save money since Blu Jam eliminated the added costs of third-party services.

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