Fiona Maciver is a highly sought-after consultant who blends design, tech, strategy, and research to help companies build products and communities. She has worked in universities, public bodies, consultancies, and some of the world’s biggest, most influential firms. During her two decades as the head of her eponymous consultancy firm, Maciver, Inc., she has investigated the potential of hundreds of new technologies, developed multi-billion dollar products, and built ecosystems for brands like Facebook and Ford. Maciver has become a leading expert on augmented reality (AR), virtual reality (VR), and the Metaverse. She discusses how retailers and hospitality brands should think about the Metaverse and advises on how to dip their toes into the water of this burgeoning area.