CxMarketing

CxMarketing turns the ATM into one of your most valuable marketing assets with modern advertising that unifies the physical and digital channels.

CxMarketing combines broad based advertising, targeted messaging, personal preferences and interactions. Financial Institutions can use their ATM network to deliver targeted messaging to existing customers based on their preferences and attract new customers with offers and promotions tailored by location or time of day.

CxMarketing’s built-in communication manager enables the reuse of marketing assets across all channels and ensures a single joined up consumer experience that maximises revenue opportunities by allowing FIs to control who they target, with the right messages, at the right time, every-time.

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  • cxmarketing
Features
Personal loan
Debit card spend/upgrade
Credit card acquisition
Auto loan
General insurance
Electronic statements
Account acquisition
Business loans
Corporate communications
Birthday messages
Benefits
Preferences tailored
One-to-one on-us marketing
One-way broad-based marketing
Two-way messaging interaction either based on choices, numeric input or combination
Content prioritization and testing
Location based, time based, display based, interaction based messaging
Feeds from your CRM system for campaigns / segments
Interaction feedback to your CRM system

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CxMarketing Functionality

 

  • Preferences
  • One-to-one on-us marketing
  • One-way broad-based marketing
  • Two-way messaging interaction either based on choices, numeric input or combination
  • Content prioritization and testing
  • Location based, time based, display based, interaction based messaging
  • Feeds from your CRM system for campaigns / segments
  • Interaction feedback to your CRM system
Examples of CxMarketing Campaigns
  • Personal loan
  • Debit card upgrade
  • Credit card acquisition
  • Auto loan
  • Time deposits
  • Alerts
  • General insurance
  • Life insurance
  • Electronic statement
  • Contact update
  • Credit card
  • Festival campaigns
  • Event triggers
  • Account acquisition
  • Debit card spend
  • Credit card limit enhancements
  • Business loans
  • Corporate communications
  • Birthday messages
  • Welcome messages
  • Language based
  • Investment leads
  • Insurance renewals
Videos
 

CxMarketing Software Overview:

Creating Connected Experiences with NCR’s CxMarketing software: