Web Center is Digital Insight’s website hosting and content management platform designed to empower you to manage your website without technical training and meet your business goals.
User-friendly content editing tools allow you to quickly and easily edit Web page content, upload documents and images and manage dynamic content such as rates. Increase your control by enabling administrators to preview changes before they go live and roll back to previous pages if necessary. Admin Audit Logs track activities performed in Web Center for your records, and continuous Site Backups provide a complete copy of your website at any time. Optional website usage reports can provide data for your marketing and communication strategy.
Work Area – Main “development” area where content changes are made and previewed.
Manage Changes – Enables administrators to move all types of changed content from the Work Area to the Staging (preview) site. All outstanding website changes that are not rolled live are presented with their owner/author, time stamp and an optional comment for tracking purposes.
Staging – The final preview and approval area is an exact representation of what will roll out to your website after a “Go Live.”
Go Live – Allows those with permissions to deploy “staged” edits to the live production site. This process includes a reminder list of all changes deployed with the option to include a description of the deployment for tracking purposes.
Content Editor – Simple editing tool allows your authorized site administrator to create and edit page content through an easy-to-use, word processing-style interface. Add styles, images, dynamic content, or roll back to previous versions.
Rates and Data – Allows you to update rates and other dynamic content used across your website.
Images and Documents – Used to add, replace, or delete banners, buttons and photos, as well as PDF or HTML documents.
Sitemap Manager – Used to add, delete, organize and title Web Center pages and navigation.
Admin Audit Logs – Used to run reports and view audit logs with full accounting of who made or deployed changes to your site, and what content, images or documents were changed.
Site Backups – Each time changes go live, a complete copy of your site is stored in an archive file available for download at any time.
Reporting – Historical reports on website usage including visits, unique users and page usage, peak day and time usage, search engine and browser stats and click stream reporting.
Web Analytics provides your financial institution with valuable insights into how your website is being used by your visitors.
A lot of time and effort goes into developing your website content, layout, and structure. The addition of Web Analytics helps you evaluate the return on your investment by tracking all of the ways visitors interact with your site.
That includes tracking marketing efforts to help determine if your marketing dollars are getting the intended results and making the right impact on your bottom line.
View path analysis, visitor frequency, browsers used, referring sites, search terms that drive visits, and much more – all within a single interface.
Tag your marketing initiatives to see which ones are getting the desired responses, driving user behaviors and helping you achieve your website goals.
Process your Web Analytics reporting with industry-leading Adobe® SiteCatalyst® tools at a preferred rate, available through Digital Insight.
Evaluate your Search Engine Optimization strategy by tracking what terms are driving traffic to your site from various search engines.
Digital Insight has partnered with Adobe to provide access to their industry leading SiteCatalyst Web Analytics tool.
Inter and intra-site campaign tracking allows for the measurement of response and conversion rates so you can determine which campaigns to accelerate and which ones to stop.
Web Analytics and Digital Insight’s search engine offerings can be combined to capture website visitor intent by tracking the terms that visitors are using on your website.
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