In Europe, many restaurants are focusing on delivery either by teaming up with one of the major food delivery platforms - such as Lieferando (part of Takeaway.com, the online food delivery marketplace operating in Europe and Israel), Delivery Hero and Deliveroo - or reallocating their own staff to begin making deliveries themselves. Here are a few examples.
In the UK, as part of the package of measures developed to support UK businesses through this time, the government has relaxed rules requiring restaurants to apply for planning permission if they want to provide delivery or drive-thru service.
In response, many food outlets, from small independents to larger chains, have started offering deliveries and/or take-away to stay afloat while providing a valuable service for those in isolation at home. They’re using social media to promote these services and ask for support from their local communities, as well as to reassure customers of any enhanced hygiene protocols they’re following.
Some are taking this beyond just offering their own products—some are working with others in their communities to provide extended offerings. For example, one local café in Scotland put together a Mother’s Day package combining afternoon tea items from their menu with flower deliveries from the local florist.
Food delivery companies Deliveroo and Uber Eats have been in discussions with the UK government about food and care packages for the elderly. In some locations, they're extending their service by offering some kitchen and household products to be delivered along with food orders. Like many, they’re also offering contactless drop-off delivery options, too.
Spain is seeing similar food delivery trends. But some Spanish restaurants are also taking part in enhanced social responsibility activities such as providing support for front line staff and essential workers, and also for households with children. These include everything from sharing kid-friendly recipes to do with children during quarantine to offering ‘school menus’ for children.
Cook-at-home meal kit providers are following suit. Companies like Hello Fresh, headquartered in Europe, and The Mindful Chef are communicating extensively with their customers about their food safety protocols. They’re also using their social media channels to provide online cooking shows, wellbeing tips for working from home and other helpful information.
Even more specialized segments of the meal kit industry, such as personalized meal plans primarily targeted at top athletes, may start to see increasing levels of adoption from wider audiences.