Beyond takeout and delivery: 3 ways to drive revenue and engage with your customers while your dining room is closed

Published March 23, 2020

Even if your dining room is closed—whether by choice or government mandate—there are ways to help drive revenue and connect with your customers. Here are three ideas to help.



1. Offer pre-prepped, make-at-home meal kits

Keep your restaurant running while delighting your customers with pre-prepped, recipe-portioned, ready-to-create versions of your dishes. Include printed, step-by-step directions from the chef (you can protect your secret ingredients by pre-mixing spice blends). You can offer a single meal or weekly menu options if your operations allow, reallocating your front of house staff to help prepare, package or deliver the kits.

Bonus engagement: Consider adding a story about the meal’s origin or inspiration. Tying your recipe to a region and adding a “Discovery Challenge” question (“This meal uses fresh basil. Where in the world is the largest production of basil?”) could create a fun educational experience at home.


2. Use social media in new ways

Have some new recipe ideas? Prepare, plate and photograph the dishes, and create a poll on your social channels asking your customers to weigh in on what they think is the best one. This gives your customers the opportunity to engage and also creates anticipation for when you can reopen in the future. 

 How to launch a poll on Facebook>>

Bonus engagement: When you announce the winning dish, include an offer, such as free delivery or a discount on future orders.


3. Offer gift card deals

Consider offering gift card promotions, such as buy $50 and get $10 free, or buy $100 and get $20 free. This can help you drive future revenue while building loyalty.

Bonus engagement: Offer your customers the option to donate their “bonus” gift card to a neighborhood organization in need. This can also create the opportunity to earn new and future customers too.


Count on NCR

We're committed to helping restaurants of all sizes navigate the many challenges of the coronavirus outbreak. For more information on off-premise optimization, take out and delivery options—please contact NCR. 

Our restaurant solutions experts are in the trenches with our customers, working hard to help provide guidance, solutions and recommendations.

You can find us at us call you back, call us in the U.S. at 1-800-CALL-NCR or call outside of the U.S. at 1-937-445-1936.


Coronavirus Response Resources for Restaurants

3 things to consider when pivoting to online ordering

5 ways to fine-tune your drive-thru during COVID-19

5 ways to use social media to connect with loyal customers

A comprehensive list of restaurant industry resources to help you through the pandemic

Beyond takeout and delivery: 3 ways to drive revenue and engage with your customers while your dining room is closed

Cleaning NCR Hardware

Contactless delivery on the rise for European restaurants

Four tips for making contactless delivery work for your restaurant

From one family table to another

How food delivery is transforming around the globe

How physical distancing will influence the future of contactless service

How restaurants and retailers are facing the need for contactless transactions amid coronavirus

How to carry out your restaurant’s curbside service for greater success

“Is it safe to eat at ______ ?”:The most searched restaurant questions on Google and how to answer them

Marketing your restaurant’s takeout and delivery services

Moving your restaurant POS to facilitate curbside operations

Optimizing your menu to simplify off-prem ordering

Reoptimizing your restaurant layout to better support takeout and curbside operations

Restaurants: Frequently asked questions regarding COVID-19

Restaurants: How to communicate to your customers during the COVID-19 outbreak

Restaurants: Positive trends in China

These business owners were determined to help provide relief for people who were out of work

Third-party food delivery and off-premise ordering amid the Coronaviru pandemic

Trusted resources you can lean on to stay informed during COVID-19


Need more information?