Consumers see thousands of messages a day which means your messages risk getting lost in that sea of thousands (along with all the ads from other banks and credit unions).
So, if you want your digital capabilities to stand out, focus on the benefits. What do users really want? What benefit can they not live without? How do you give that to them?
Consider an ad about cloud photo storage. Which of the below is more compelling? “50 Gigs of Storage Space” or “Save up to 10,000 of your cherished photos.”
When it comes to your digital banking capabilities, zero in on the most valuable, compelling benefits—and focus on that as your starting point. Tap into the emotions of the reader.