By : Caren Owen
February 25, 2015 04:26 PM
And so you know there’s this concept: the paradox of choice. Have you heard of it? Basically, it’s saying we—all of us—feel we have too little time to make decision after decision after decision every day, all day.
Because we’re hyperconnected to everything and everyone, we are bombarded with the need to make several decisions everyday. Which Website should I visit next? What’s the best movie out? What’s trending on Twitter? When did I say I’d call so-and-so back?
So today, most people say they don’t have enough time—in fact, 50% say they have more money than time!
Travelers are starved for time - 70% say there is not enough time. So when it comes to “checking-in” and other travel processes throughout the traveler’s journey, travelers want less contact with agents, cashiers, and hotel reception.
As we glimpse into the future, travelers want more convenience and information at their fingertips, minimizing time wasted in long lines and interacting with people.
This future trend was featured on CNN’s Business Traveller hosted Richard Quest. The segment features Lyle Sandler, vice president of Design for NCR, discussing the future of travel and showing the capability and future path of NCR’s airport and airline solutions. The NCR portion starts at 6:53 into the segment.\
Click here to view the show. This segment demonstrates the future of mobile travel solutions.
A recent study1 revealed that mobile boarding pass usage is on the rise. Of those who tried using a mobile boarding pass for the first time, 95% said that they would use the solution again.
Yet another way to increase speed through the airport without stopping to speak to someone is by using a Wayfinding kiosk.
In a study2 of NCR Wayfinding usage, 78% of respondents found NCR Wayfinding to be “easy” to “very easy” to use.
So what is next? Mobile Wayfinding, of course.
1Study of 1011 respondents, conducted by ORC Research
2Study of 301 respondents of NCR Wayfinding usage