March 13, 2019 05:10 PM
May the luck of the Irish shine upon your cupcakes today. (Photo: Alena Haurylik/Shutterstock)
by Jaime Bender
And on March 17, the Patron Saint of Ireland raised his glass and said … “Let them eat green cake.”
OK, that wasn’t exactly how St. Patrick’s Day started. But nowadays, there’s no shortage of ways you can use the holiday’s signature color to light up your small business, whether it be a restaurant, shop or office. Here are a few tips to add a little green to your St. Patrick’s Day promotions:
Green bagels are common at many bagel shops on St. Patrick's Day. (Photo: Bruegger's Bagels)
Green bagels have been a St. Patrick’s Day tradition at many bagel bakeries and delis across the country, and this year is no different. The shamrock-green hue doesn’t change the flavor of the bagels, so you can stick to your usual bagel breakfast, add fillings galore, while still enjoying the luck of the Irish.
You probably already have a green ice cream in stock. (Photo: e-Creamery)
For a cool and sweet way to spend the day, many ice cream shops are using their mint-green flavors as St. Patrick’s Day specials. Got a mint chocolate chip or mint cookie flavor in your inventory? Offer a discount, and throw in a shamrock necklace or green spoon to sweeten the deal.
Some restaurants are turning their traditional Irish food green. (Photo: Mustang Harry's)
Irish pubs the world over know this song and dance well: On Ireland’s most prominent holiday, it’s time to pull out all the stops. Lunch and dinner specials are a great way to showcase your authentic Irish cuisine, but consider taking it a step further. Why not prepare a weekend menu of green cuisine, like shamrock-shaped beignets, corned beef and green cabbage, green-beer-battered fish and chips, and a green crushed ice cocktail for the ultimate St. Paddy’s Day tippling?
The most festive dessert in the land deserves to be greenified. (Photo: Sin City Cupcakes)
Why do so many holidays revolve around booze and food? Well, let’s face it: They’re two of the best ways to celebrate anything. If you own a bakery, this is the time to incorporate these two, to the greenest degree: Irish Car Bomb cupcakes, spiked with Guinness Stout, Bailey’s Irish Cream and Jameson Whiskey. Though that sounds like an awful lot of booze for one innocent pastry, remember this: There’s nothing wrong with adding a little liquor buzz to your sugar load.
Top o' the morning to you. (Photo: Shutterstock)
A number of businesses are keeping it simple this St. Paddy’s Day, adding a few drops of green dye to their beers for a splash of color and fun. You, too, could get really crafty and make it yourself, with no more than a pint of light beer and food coloring.
Pro tip, if you do decide to DIY: Blue food coloring works best because light beers naturally have an already yellowish hue.