The term “omni-channel” refers to the convergence of the digital and physical interactions you have with your customers in the age of mobile technology. It’s driven by the explosion of different ways companies can improve their customers’ experiences, keep in touch with them, keep them engaged and keep them happy. Happier customers generate more business.
For many restaurants, the world of omni-channel engagement is still an elusive promise. While most operators have invested in digital technology and marketing efforts, many still need a targeted approach to reach audiences on their preferred ordering and delivery channel.