By : Kalyna Stiles
February 19, 2019 08:00 AM
Both physical and online stores have their strengths and weaknesses. Online, you can’t touch and feel merchandise; offline, it’s harder to compare products and prices between limitless brands and choices. With mobile, you can always be connected to the two channels, but sometimes these channels don’t connect experiences or content. To compete, the most successful retailers aren’t choosing one or the other; they’re using hybrid solutions to augment the overall experience, creating a digitally connected store.
But to do that, retailers must evolve their enterprise, and the transformation should cover these five core areas:
So, how can retailers make these five core areas a reality, deliver superior customer experiences, optimize operations across the enterprise, and build for the future? By understanding and incorporating the emerging technologies that support these areas.
As the world of “Walk in, walk out” becomes a reality, retailers are rethinking how customers enter/exit stores, and how stores can become stores within stores, paving the way for new ways to purchase 24/7 and more profitable fulfilment of online selections.
All enabled by technology advances making winning in the Age of Now a reality.
To learn more about ways we’re working with retailers around the globe to enable the future of retail, visit us at: www.ncr.com/retail