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Smartphone Use to Double in Middle East, Africa; Omnicommerce Retail Will Quickly Follow
When more people start using smartphones, they start looking for more smart things to do on them – like shopping! So an expected explosion of smartphone use in the Middle East and Africa (MEA) should quickly result in more demand for omnicommerce shopping tools.
According to a recent eMarketer report, smartphone use in MEA will nearly double this year, from about 67 million people in the region with smartphones last year to 112.2 million people with the devices this year. Even with that growth, smartphone penetration is still small, topping out at 5.1% last year but expected to grow to 8.3% this year. Click here to read the full story.
Retailers in parts of the world where smartphone use is more prevalent have begun offering smartphone tools and services to meet the demands of their mobile-enabled and time-starved shoppers. These services include in-aisle scanning utilizing shoppers’ own smartphones; connecting smartphones with self-checkout and assisted point of sale terminals to speed checkout, connect with loyalty programs and make payments; and offering mobile-optimized ecommerce web sites to create seamless mobile-web-store shopping environments.
Retailers in MEA looking to serve their shoppers today and tomorrow are wise to start exploring mobile and omnicommerce shopping tools now so they can be ready for the fast rise in demand for these services as smartphone adoption grows.
For more on how to create a true omnicommerce/omnichannel retail experience, visit NCR’s retail web site here. And for NCR Retail customers and prospects looking to learn about the latest trends in retail technology, click here for information about the NCR Synergy 2013 user conference being held in Atlanta from October 27-30. The conference will highlight the latest trends and insights in retail technology and offer a wealth of information about how best to serve shoppers today and in the future.