The Challenges of Digital Retailing and the Secret to Success

NCR executive shares thoughts on future of the POS solution and digital retailing to major media publication


In a recent article published by Chain Store Age, Adam Blake, VP and General Manager, Department and Specialty Retail, NCR discusses his views on the challenges retailers face integrating various shopping channels to provide a superior shopping journey for their customers. At the heart of solving this challenge lies the point of sale solution:


 “With increasing shopper expectations for instant access across various channels to relevant content, promotions and services, retailers caught without the tools, expertise and strategy to develop and execute engagements across these integrated channels will be challenged to effectively communicate brand value and deliver business growth.”


Mr. Blake also outlines the strategies to success with POS around such topics as mobility in the store, personalization, and advanced digital services provided by the POS of the future.


View the full article on Next Generation Point of Sale Solutions here, and contact NCR today with your questions.