By : Andre Pardue
March 10, 2015 01:15 PM
Shoppers today have an endless array of choices when it comes to what, where, and when they buy. And despite the growth and evolution of mobile, social, and online retail channels, AdWeek reports that “webrooming” (researching merchandise online but purchasing in-store) is still prevalent. With the brick-and-mortar store still prominent in the retail landscape, the question for retailers becomes how to get more than their fair share of the in-store pie?
The answer: next-generation shopper engagement. IHL recently indicated that an increase in the amount of time managers spend on the sales floor has a direct correlation to increases in that store’s revenues – perhaps not surprising, since their core duty is to implement strategies and tactics to drive sales. But it doesn’t end with managers. Sales associates are perhaps a retailer’s best resource for providing the personal, engaging service that drives sales. According to an industry study by Infosys, 59% of shoppers who have experienced personalization believe it has a noticeable influence on purchasing. Further, 70% of Americans are willing to spend an average of 13% more with companies who they feel provide superior service.
Given statistics like these that support service-oriented shopper engagement as a way to realize increased revenues, our aim is to help retailers by providing the tools they need to deliver that consultative, customized approach that shoppers are looking for. NCR Sales Advisor is one such tool – a comprehensive sales-and-service application available on fixed POS, or tablets such as the Microsoft Surface Pro (pictured) to enable high-touch assistance throughout the store. The application features rich customer profiles, purchase histories, a robust recommendation engine, and personalized offers and promotions – all contributing to an enjoyable and memorable in-store experience. Combined with ongoing training on guided selling techniques and products, Sales Advisor supports working smarter and harder, and can be a powerful resource for retailers to get the most out of their stores and their staff.
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