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Tis the Season for Doughnuts and Donations

By : Tim Henschel

December 14, 2015 03:22 PM

We recently held an event with our customer Krispy Kreme to celebrate the nationwide launch of the Krispy Kreme rewards app which was developed by NCR. The intent of the event was to focus not just on the availability of the app, but also its unique capabilities including the combination of a more traditional points-based rewards system along with the ability to “surprise and delight” customers throughout the year with personalized special offers and rewards based on who they are and where they connect.

 

One of Krispy Kreme’s longstanding partners in the community is The Salvation Army.  Many consumers are used to seeing the iconic Red Kettles at a wide variety of merchant locations, to collect cash donations this time of year.  Retailers, like Krispy Kreme, open their storefronts to allow The Salvation Army to collect cash donations – but as we move to a cashless economy and one that increasingly is driven by mobile commerce/payments (like the Krispy Kreme app), consumers carry less and less cash.  This obviously has an impact on fundraising – even though the impact may not be related to the value that consumers believe the charity may provide.

 

Using NCR’s mobile engage platform, Krispy Kreme can drive a variety of promotions and messaging into the app experience.  For the month of December, Krispy Kreme has opened up their “virtual storefront” to the Salvation Army.  From the app, consumers can tap on the kettle and be directed to The Salvation Army donation website.  Through the app platform, NCR is helping Krispy Kreme to offer this very unique approach in the industry to engage their guests with invitations to donate this holiday season.

 

As part of this celebration, NCR and Krispy Kreme invited The Salvation Army to share in the celebration of their app launch and highlight this latest promotion. During the month of December consumers can make a “digital donation” to The Salvation Army with the Krispy Kreme app. To kick start the campaign, Krispy Kreme and the NCR Foundation presented The Salvation Army with a check for $50,000.

 

As we approach 2016, NCR is excited to help make every customer experience a better experience for many restaurant operators.