July 14, 2016 12:00 AM
How to: Leverage the Aloha Platform to Enable Omni-Channel Experiences
Many of us would agree that guest expectations are changing rapidly. In today’s world, it may seem like a significant challenge to track and follow the dynamic nature of consumer expectations. In reality though, most of these expectations revolve around three core trends - mobility, a desire for personalization and convenience. How do you meet those expectations? Instead of addressing them as individual silos with individual point solutions, it’s to your advantage to try and solve these challenges holistically with one platform. Welcome to an omni-channel world. While it’s highly likely that your guests aren’t asking for it by name, they are expecting an omni-channel experience whenever they interact with your brand. The question is, though, how to do you enable these experiences? Do you need to replace your entire technology ecosystem? Do you need to expand your technology supplier base? Is “omni-channel” even a product you can purchase and implement? To answer these questions, it’s time to change your thinking about what the point-of-sale brings to your operation. Don’t think of a POS as a transaction management system. Instead, think of your ‘point-of-sale’ as a platform that enables your guests to connect, interact, and transact with your business – wherever they are and however they choose. In an omni-channel world, the POS is really a platform-of-sale. As such, the only way that operators can successfully enable an omni-channel experience is by leveraging a comprehensive and extensible platform such as Aloha. Why?
What makes Aloha a truly extensible platform? What makes it a Platform of Sale? There are three key components:
The good news is Aloha is not only the best point-of-sale system in the industry, but is a platform that extends your entire technology ecosystem to create raving fans of your brand and drive growth in a highly-competitive market. Aloha is a full “platform of sale”, designed and tested for interoperability and built to accommodate not only today’s differentiating experiences, but also tomorrow’s opportunities. Are you leveraging Aloha to better enable the experiences your guests are craving? Contact your NCR representative to learn more on the omni-channel experience or the Aloha platform.