By : Rohan Rodney
July 29, 2019 09:41 AM
Self-service kiosks are quickly becoming more popular in quick-service and fast casual as restaurants look to transform their front-of-house operations. As an increasing number of brands implement kiosks into their physical stores, strategic design and placement are important as the technology itself in inspiring guest interaction. For example, the right layout and user interface provide a strong brand experience which can help lift the average check order – ordering behavior with kiosks tends to differ a bit compared to traditional cashier interactions, since guests don’t feel quite as rushed due to cashier or fellow guest pressures to order quickly. And given the proper operating space and placement, guests will have more time to customize orders, and even tend to increase order size as they aren’t being observed by human cashiers.
Self-service kiosks can be a worthwhile investment leading to a profitable long-term outcome as more guests input larger ticket orders and stores can more efficiently accommodate traffic. However, it’s critical to do it right. Placing kiosks where there is low visibility or low traffic, or making them difficult or complicated to use, will likely mean low adoption. For help creating the optimal kiosk strategy for your operation, reach out to the NCR team, or learn more about our self-service kiosk solutions here.