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U.S. EMV Myths Debunked: Myth #6

By : Andy Sirmon

April 27, 2018 10:36 AM


For this post in our EMV Myths Debunked series we wanted to share some insight into operational impacts you should expect from transitioning to EMV in your restaurant.

 

Since EMV implementation requires installing a new kind of payment device that accepts chip credit cards for payment, you might think it’s as easy as plugging in that new terminal to your point-of-sale and immediately begin taking payments, right? Unfortunately, that’s not the case.

 

MYTH #6: Transitioning to EMV is as simple as plugging in a new payment terminal.

 

In reality, implementing EMV is not that simple. Instead, transitioning your restaurant to EMV involves many complexities. To begin with, each component in your payment ecosystem has to undergo vigorous testing and certification processes to ensure they meet EMV specifications. This means that your POS system, your payment processor and the type of payment terminal device you want to implement all must be EMV-certified in order for your restaurant to begin taking chip card payments. Work with your appropriate providers prior to making the transition to make sure all aspects of your payment system are EMV-ready.

 

It’s also crucial that you understand the impact that EMV technology will have on your operation. New EMV chip cards will need to be “dipped” as opposed to swiped, meaning the card will need to stay in the payment terminal for the duration of the transaction. So you’ll want to make sure you train your staff on taking EMV payments, particularly in spotting the difference between chip and magnetic stripe cards prior to the transaction – this will help in order to process the payment correctly. Since some customers may forget to remove their cards after their transactions are complete, make sure your staff stays on the lookout for forgotten cards.

 

Finally, be ready to educate your customers on the EMV chip credit card technology and any waits that might arise as a result. This new payment method could potentially impact your speed-of-service, especially if you operate a quick or counter service restaurant. Should you see some customers appear confused about their credit cards or have difficulty using the new payment terminals, have staff available to help them through the transaction.

 

The takeaway: There are many complexities associated with implementing EMV, both technical and operational. In addition to the EMV certifications needed for processors, payment terminal devices and point-of-sale software versions, there are also operational components that will need to be addressed before implementing EMV. It is crucial that you understand the impact that EMV technology will have on your restaurant, both in staff training and the guest experience.

 

To learn more, check out this great infographic detailing the EMV migration process.

 

Debunked Myths:

 

  • Myth #1: Implementing EMV in your restaurant is required and will be enforced by a government regulation or security council
  • Myth #2: EMV is a requirement for complying with PCI Data Security Standards.
  • Myth #3: Once you implement EMV, you will no longer be able to accept credit cards with magnetic stripes.
  • Myth #4: EMV protects your restaurant from a data security breach.
  • Myth #5: EMV will rapidly achieve mass adoption in the U.S. by both consumers and businesses.

 

Keep watching this space for our next EMV Myth:

 

Myth #7: You do not need to worry about PCI Data Security Requirements if you use EMV.

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Andy Sirmon

NCR Hospitality

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Andy is a passionate marketer dedicated to helping make every day easier for restaurant operators. Here, Andy shares his insights on the restaurant industry and how disruptive innovation is transforming the way restaurants do business.