By : Rohan Rodney
August 14, 2019 04:00 AM
While restaurant in-store sales have remained relatively flat in recent years, off-premise ordering has seen a meteoric rise – it’s the fastest-growing driver of same-store sales, now comprising 38% of all restaurant sales. This growth reflects the rise of the digital-first consumer—and the convenience, flexibility and choice they now expect on demand. Whether takeout or delivery, meal kits or catering, their options to dine their way are more plentiful than ever.
To take advantage of the surge, restauranteurs must provide an experience consistent with their brand promise, no matter where or how the interaction takes place. This includes intuitive menus, a variety of ordering and payment options, and, of course, outstanding food and service. As such, your digital presence may be just as important as what happens onsite if you want to create lasting brand relationships with this new kind of consumer.
The first step in building that digital relationship? A great off-premise ordering platform.
Consumer expectations and the technologies that serve them will only continue to expand. By understanding and keeping up with digital-savvy customers, you can set your restaurant up to not just ride but thrive on the wave of this online ordering market.
Need help navigating? Reach out to the NCR team anytime. NCR’s digital-first ordering solutions are running in more than 33,000 locations today, and over 75,000 restaurants worldwide run their restaurants using NCR Aloha – you can read more here or contact us by phone or email.