By : Steven O'Toole
November 02, 2018 08:00 AM
Lottery headlines flooded news feeds recently, and lotto players watched as one lucky South Carolina resident won more than $1.5 billion. C -stores everywhere can use lottery sales – and a wide array of other non-fuel products and services – to help combat the uncertainty of petroleum margins.
While the average c-store gets 1,110 visits each day, 7 out of 10 of those customers only purchase fuel. Many retailers are struggling to:
At NCR we start by enhancing the touchpoint at the pump, using it as a “blank slate” for content that engages and communicates with customers. To promote the lottery, screens at the pump could show various games, fast facts about the lottery, or drum up excitement as jackpots grow. Some other ideas for using the pump to boost engagement – and revenues – could include:
These are just a few possibilities for driving more business from the forecourt, and it’s up to individual retail brands to pursue the most profitable areas of focus for their brand, their geography, and their customer base. Our team can help with both the planning and implementation of a forecourt strategy that works for your business – learn more about how to maximize 100% retailer-controlled content at the pump and leverage your existing forecourt assets to win in the new convenience and fuel landscape: www.ncr.com/futureproof-forecourt or +1 404-649-0769.