Menu

Regulating the ATM

By : Neill Malcolm Harris

May 05, 2016 09:00 AM

Banks are subject to an ever-increasing net of regulations and the ATM

channel is not immune. Regulations can throw up unforeseen challenges

that impact not only business decisions, but also technology ones.

 

Technology considerations

 

For example, Kansas has sought to impose a daily ATM cash limit of $25

for recipients of Temporary Assistance for Needy Families. ATMs only

dispense $20 bills, effectively capping the limit at the lower level.

 

Meanwhile, in Colorado retailers with ATMs on their premises are

required to block people using their Electronic Benefit Transfers (EBT)

cards at their ATMs if the establishment sells products, such as alcohol

and tobacco, that recipients are not allowed to buy with EBT benefits.

 

ADA - the Americans with Disabilities Act - is another big consideration in ATMs. Changes in 2010 to ADA

Guidelines require ATMs to be equipped with speech-enabled technology, headset jacks and other items so

visually impaired people can more easily use the machines.

 

Fees

Any discussion about regulating ATMs has to feature fees. Senator Tom Harkin fought unsuccessfully in 2010, as

part of the Dodd-Frank bank reforms, to cap ATM fees at 50 cents but the issue has not gone away.

 

Last year, presidential candidate Hillary Clinton suggested ATM fees were “usurious”, voicing a popularly-held

belief that consumers may be charged too much for withdrawing cash. One of her rivals for the Democrat

nomination, Bernie Sanders, has long called for fees to be limited by law.

 

Any future regulation of fees could significantly impact decisions about deployment, and challenge current

operational assumptions.

Global issue

Regulations impacting the ATM, including debates about fees, are not confined to the US.

In the UK, changes to business rates - taxes levied on commercial properties - could hit retailers with thousands of

pounds in backdated tax payments. The body responsible, the Valuation Office Agency, ruled that an ATM built

into the front of a shop should incur a rates bill separate to that of the main business.

 

According to the Association of Convenience Stores, which represents thousands of small retailers, this will likely

result in both fewer ATMs located in shops and higher fees.

 

Elsewhere, the Reserve Bank of Australia brought in so-called “direct charge” reforms in 2009 designed to curb

ATM fees (although in practice fees have actually risen).

 

The Reserve Bank of India limits customers in the largest cities to five free transactions a month on their own bank

network, or three on other ATM networks. The Central Bank of Nigeria ended a two-year ban on ATM fees last

September.

 

Whether the impact is positive or negative, such changes by regulators necessitate a rethink among deployers

operating in those markets.

 

Unforeseen challenges

 

David Tente of the ATM Industry Association (ATMIA) notes that a growing number of US states have passed laws

that affect ATM operators. Meanwhile a number of bills under active consideration, if passed, could see operators

“in violation at some point without even knowing it”. The ATMIA runs a legislative monitoring service for the US.

 

As he points out, every additional state or nation in your ATM footprint means the potential for new rules and

regulations to be considered.

 

Neill Malcolm Harris

NCR Product Marketing Dir. for ATM Solutions

Other articles by this author

Neill drives marketing for NCR’s ATM solution portfolio. He travels extensively to many of the World’s leading banks and financial Institutions, articulating how SelfService technology and innovation can inform and support strategies and solve challenges.