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NCR: ATM modernization – the role of intelligent deposit in Pakistan

By : Colin Gordon

August 17, 2017 08:00 AM

Financial inclusion and access to self-service banking in Pakistan is becoming increasingly important as financial institutions look to grow their ATM install base. The ATM remains one of the most frequently used banking channels in Pakistan. Cash remains a critical component of day-to-day life for people in Pakistan, with the equivalent of over $28 billion USD withdrawn at the ATM per year. (Source: Retail Banking Research Global ATM Market and Forecasts to 2021). 

 

NCR’s SelfServ is the market-leading ATM brand in Pakistan, having had a presence in the country for almost 70 years.  Currently there are an estimated 12,500 ATMs in Pakistan, with up to 22,000 ATMs anticipated to be installed by 2021.  This makes Pakistan one of the fastest-growing ATM markets in the world.

 

In a market such as this, it is important to make clear that ATMs offer much more than just cash dispensing - ATMs can redefine the consumer banking experience through the ability to offer intelligent deposit functionality.  Banks deploying intelligent deposit can experience a fantastic range of benefits in terms of transaction migration from branch teller to ATM, with times for routine transactions such as depositing funds or checks being improved. This is particularly important in Pakistan where banks are looking to expand their ATM presence beyond the main cities into more rural areas of the country. The demand for ATMs in Pakistan is gathering pace as a rising share of the population gain access to bank accounts and wider financial services.  Currently it is estimated that less than 500 ATMs in the country are enabled for intelligent deposit, though again estimates are that this will increase dramatically.

 

Alongside the ATM, the Pakistani government will also look to grow emerging digital banking channels. (Source: Retail Banking Research Global ATM Market and Forecasts to 2021). 

 

Electronic payments, online banking and mobile payments are all likely to increase in the future.

 

NCR’s SelfServ range of ATMs are designed to enable financial institutions to take self-service to a whole new level. They have been engineered to not only accommodate the technologies of today, but also to easily adapt to what’s to come in the future.

 

There are so many exciting technical innovations and changes happening in the Pakistani financial services market at the moment, providing consumers with more choice than ever before. The ATM still has a vital role to play, however, as it undergoes some of the most exciting innovations seen in recent years.  Some banks in Pakistan might question why they need to continue innovating and investing in their ATM estate, when it already functions so effectively. However, if banks continue to offer just cash dispense functionality at the ATM, it raises a real risk of being left behind by competitors that are willing to invest in delivering next-generation experiences and maximum convenience for their customers.  Showing commitment to the self-service channel is also important from an omni-channel perspective. If your business has aspirations to deliver a coherent, seamless experience across channels, it's crucial that your ATM estate is driven by the same level of innovation and progressive thinking as online and mobile banking.

Colin Gordon

Financial Services SelfServ, Marketing Manager

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Colin Gordon is a Global ATM Marketing Manager based at NCR’s R&D Center in Dundee, Scotland. Colin is responsible for the marketing of NCR’s financial hardware portfolio with a specific focus on activities such as demand generation, sales enablement, market analysis and customer engagements for the ATM business.