By : Lisa Kellermeyer
May 03, 2016 12:30 PM
How do companies make better decisions? These days the answer
increasingly lies with business intelligence (BI), a huge and growing sector
of IT that is reshaping the corporate world. While BI has traditionally
been something led by IT teams, it’s now shifting into the mainstream.
According to Gartner, the BI and analytics market is in the “final stage of
a multiyear shift from IT-led, system-of-record reporting to business-led,
self-service analytics.” As a result, it says new BI and analytics platforms
have emerged to meet requirements for accessibility, agility and deeper
analytical insight. Gartner estimates that global revenue in the BI and
analytics market will reach $16.9 billion in 2016, up 5.2 percent from
2015. "The shift to the modern BI and analytics platform has now
reached a tipping point," said Ian Bertram, managing vice president at
Gartner. "Organizations must transition to easy-to-use, fast and agile
modern BI platforms to create business value from deeper insights into
diverse data sources." Gartner’s argument is that analytics is strategic to
most businesses, which means “every business is an analytics business, every business process is an analytics
process and every person is an analytics user”. In banking, a good example of this shift is channel management.
Leading banks are incorporating transaction monitoring and cash management solutions to drive a leaner self-
service operation, often in support of wider branch transformation efforts. Moreover, in a multi-channel world,
decisions in one segment have implications elsewhere, meaning that integration of management solutions across
the various channels is essential. What we see is how the right mix of self-service device management, cash
management and end-to-end transaction monitoring means it’s possible for banks to have enterprise-wide
awareness, allowing them to make better decisions about the entire banking environment. Channel management
embodies the new BI - less IT-driven, and breaking down silos in support of wider business goals.
Global Marketing Manager
Lisa Kellermeyer is a Global Marketing Manager for Management Solutions, based at NCR's World Headquarters in Duluth, GA. Lisa is responsible for the marketing of NCR's Financial Device and Transaction Management portfolio.