By : Nora Chisnell
July 08, 2015 03:00 PM
Today, retailers are seeking solutions that provide them with greater readiness to operate in an omnichannel environment. For retailers, omnichannel retailing is all about the ability to quickly and efficiently meet consumer demands, while strategically planning ahead to quickly adapt to the market changes tomorrow will bring. To support effective omnichannel retailing, existing barriers separating in-store, online and mobile channels need to be replaced by complementary and integrated systems that deliver a converged experience. This offers shoppers consistent interaction with the retailer, regardless of channel.
For example, NCR Retail ONE embodies this approach to omnichannel retailing. NCR Retail ONE, an innovative commerce hub, unites an open ecosystem of retail applications and allows retailers to mix-and-match retail applications and helps answer the omnichannel needs of today, while preparing for a successful future.
Omnichannel retailing is critical in order to have your business succeed in the new retail landscape. Below we’ve shared what you can do to make it a reality and make life easier for your business.
1. Be consistent.
While technology is ever-evolving, your messaging strategy should always remain consistent. Create a messaging strategy to help maintain your brand across all channels, on which your customer is reaching you. Consumers want useful services to support their shopping experience. Each piece of their journey should be constant and complementary, so it is essential to provide a seamless experience.
2. Keep technology simple.
Technology plays a fundamental role in all channels and its primary purpose is to make business practices easier for the customer service representatives to follow. Additionally, it is important to make sure that your commerce platforms integrate with existing systems. Although it’s possible that the platform may replace some stand-alone solutions within, the platform must also integrate flawlessly with the organization’s remaining solutions.
3. Consolidate shopper data.
It is critical to consolidate all shopper data within a single, unified source. This ensures shoppers a frictionless experience, regardless of the channel. Whether they are shopping online, in-store or by mobile commerce, shoppers should have their relevant data (purchase history, preferences, personalized offers, and more) synchronized to offer the convenience and consistency they expect.
4. Talk to an expert.
Invest in a reliable point-of-sale solution that provides specific functionalities and features that work best for your retail business. With every system, there are key features that are necessary for the proper operation of your particular industry. Work closely with an expert to determine the right solution for you.
Providing an excellent omnichannel retail experience for consumers allows them to engage with your brand across every possible channel. Refining your commerce technologies and integrating omnichannel systems is essential in order to innovate ahead of the market, increase customer engagement, strengthen relationships and ultimately grow your business.