AN INTERVIEW WITH
AN INTERVIEW WITH
Marketing Manager | Omaha, NE | USA
Right out of college, I took a job with a company called Sandhills Publishing, whom I interned with while I was in school. After a few years of working there, I moved over to a company called B2 Interactive where I managed a site called Storage.com, but also did sales and project management for digital marketing. This is where I really got my love for the digital aspect of marketing. In 2016, I joined D3 Banking Technology as a Marketing Specialist and in just two years, I became the Marketing Manager, managing all aspects of marketing for the company. I joined NCR in 2019 when they acquired the D3 Banking solution.
When I joined NCR, I joined the product marketing team for Digital Banking, reporting to Amanda Burk. There I continued my role as the lead product marketer for the D3 platform, targeting the LFI market. I also took a very active role with thought leadership and media relations for all of Digital Banking. Those duties included managing a majority of the paid media relationships, building updated industry-facing messaging, and PR/comms related to new client wins, important news, etc. Prior to leaving NCR in July 2021, I was with D3/NCR for 6+ years.
Upon returning to NCR (September of 2021), I returned in an expanded, cross-functional role, taking on an even larger role managing the NCR digital-first banking thought leadership efforts, media/paid relations, PR comms, and continuing to drive the digital-first messaging for all of NCR, while still helping manage the LFI marketing efforts.
At the time, I felt like it was the best opportunity for my career and family but unfortunately, it didn’t quite work out that way. What made returning to NCR such an easy decision truly was the people. The team that I get to work with day in and day out are amazing and what made leaving so difficult, but also why I decided to come back. There are a lot of great people at NCR who are passionate and brilliant and being around those types of people are what makes working at NCR so much fun.
In the short time that I was gone, I think there was some alignment and clarity which reignited my excitement for the opportunity.
I also think it was the clarifying impact of the job. Being able to deliver messages, marketing strategy, media and social exposure that truly makes an impact and shifts perceptions.
In hindsight, I wish I would have communicated more clearly what I was feeling. When making the decision to come back, it was just understanding what my role would be, could potentially be, and a sort of roadmap of how we can get there. Understanding the impact that I could potentially have was also a key driver for me as well. Being able to move the needle and help drive the bottom line was important.
For simplicity purposes, for new employees we (NCR) need to highlight that we are a technology company. Don’t rest on the laurels of being 100+ years old or our history. While important yes, new employees want to work for growing tech companies. NCR is that.
For returning employees. I think it’s important that NCR highlights their growth, but that they also highlight communication and show that they are taking the steps necessary to make NCR the employer that they can be and the company that people want to join and stay at.
Every job is going to have its ups and downs but the people at NCR are nothing short of amazing. I wouldn’t trade the team I work on for anything. The people I get to work with are just as great and so, knowing that I get to learn from and work with these people day in and day out definitely makes me enjoy being part of NCR.