With more consumers preferring short, shareable content, soaring production budgets are no longer a priority or a necessity. These days, even brands on shoestring budgets can create interesting, high-converting video content.
When setting a budget for your video marketing plan, consider the following factors:
- Will you hire professional actors or use people within your organization?
- Will you need top-of-the-line video equipment or equipment that’s easily available (i.e., a good iPhone or an employee’s DSLR)?
- Are you going to create an expensive set or use an outdoor/indoor space that’s easily accessible?
- Are you going to hire a professional video production crew and video editors or shoot the video yourself?
If you’re thinking of creating videos without spending too much money, you can:
- Use employees as actors.
- Shoot the video with your mobile device or a DSLR.
- Use one of the many available editing apps to edit your video or hire a freelance editor.
- Choose a set that’s easily accessible and doesn’t cost money—public spaces that allow you to shoot videos work great. Similarly, a room in your office can also serve the purpose.
Decide what your budget is, then determine what options to explore.