Even before the coronavirus outbreak, consumers were warming to the benefits of digital experiences. Now, with the necessity of physical distancing, they’re red hot.
For example, several studies have shown that families are turning to digital grocery services in a big way—dramatically increasing the number of average daily downloads for apps like Instacart, Walmart Grocery and Shipt. Furthermore, according to data from Rakuten Intelligence, online order volume from full-assortment grocery merchants rose 210.1% from March 12–15 over the same period in 2019.
In a recent survey by RTi Research, 54% of first-time online grocery customers said they would continue to shop this way after the virus subsides. That same study also found that 66% of consumers who had food delivered to their homes for the first time said they would keep doing so post-virus.
Leading independent research Technomic sees potential for positive growth in digital channels as well. They see a potential for positive impact in the areas of limited-service restaurants (especially in segments such as pizza), delivery and supermarket foodservice.
Nowhere is this increasing digitalization more prevalent than in how consumers choose to bank. A recent IDC Research study reported nearly 50% of respondents aged 18–54 said it was easier to interact with their bank through digital channels than in person. And with COVID-19 potentially contaminating physical touchpoints like cash, deposit slips and other surfaces, the preference for digital banking is unlikely to subside any time soon.