The average person will spend up to 100 minutes a day watching videos by 2021, according to Zenith. That’s the equivalent of 25 consecutive days a year. And TikTok is uniquely poised to capitalize on our affinity.
TikTok, for the uninitiated, is a social media platform that combines the best qualities of Instagram and YouTube: scrollable content and video, respectively. It’s more popular than Facebook and Instagram and has become the king of the three Vs—vertical viral video—a feature that every social platform has tried to copy in the shadow of TikTok’s success.
Video is the world’s most-consumed media, and TikTok has a growing worldwide presence. TikTok—known as Douyin in China—is particularly popular in South America, Mexico, the US, Russia and Pakistan, according to data from Q3 2020.
With its 800 million active global users and proven success for brands already, TikTok is set to become the most influential social platform to date. And with a mere one out of 10 video marketers currently taking advantage, businesses that do connect with the video platform’s user base have the opportunity to capture some of its $500 million advertising revenue. Not to mention that businesses can become trendsetters in their industry or niche.
In this article, we’ll cover five ways businesses effectively use TikTok to achieve goals and raise revenue.