What’s the first thing people do when they’re waiting in line for coffee? Pull up a feature-length Netflix documentary on their smartphone? Not likely. It’s a safe bet instead that they’ll open their preferred social apps for some quick, stress-free scrolling. A 20-second Instagram ad here, a minute-long TikTok there, and before they know it, coffee’s up and they’re on their way.
This is precisely the situation that “snackable” videos are perfect for. Interesting, funny and helpful bite-sized videos created to take consumers’ minds off the day-to-day—however briefly—and let them engage with brands without feeling like ads are being forced upon them.
Do today’s consumers have short attention spans? Maybe, but what they’re really looking for is something that cheers them up and doesn’t take up too much of their time. These 15- to 60-second snackable videos are paving the way for a new era of video marketing where social shareability is top of mind—and where enormous production budgets aren’t really necessary.