At most gas stations, fueling up has been a self-service task since the 1960s (with a few rare exceptions). Most customers simply pull up, fill up, pay at the pump, and take off. The whole process delivers the fast, frictionless experience today’s consumers crave.
If you’re operating a convenience store, most customers will still need to physically enter the store and look for whatever product they need to purchase—that element of the shopping process hasn’t changed. But you can simplify other aspects of their experience by offering convenience-boosting options, like mobile and self-checkout.
Both mobile and self-checkout reduce lengthy queues at the cash register and save customers time—a top priority during the holiday months and especially during holiday travel. In fact, over 70 percent of customers agreed that waiting in line to check out is their least favorite part about shopping. And in 2021, mobile payments have gone up by 40 percent, reinforcing this belief. The best part is that implementing mobile or self-checkout at your convenience store to attract customers fueling up for the holidays can be quite easy with the right technology and partner. For example, see how Mach 1 used self-checkout to improve their check out experience.
If you’re opting to introduce self-checkout to your convenience store, you’ll need to implement self-checkout kiosks. Working with a tech partner that offers self-checkout equipment and implementation is the fastest, easiest way to get onboard and introduce a self-service channel to your customers. The ease and speed of self-service will be worth the investment, especially if you’re looking to earn more business from customers fueling up for the holidays. During a season when time is of the essence, customers will be more likely to go the extra mile for a store that offers self-checkout than wait in line at a store that doesn’t.
Implementing mobile payments also requires a solid tech stack and integration with a versatile, user-friendly app, like Apple Pay. It’s a very timely idea, too, considering that contactless is everything right now. As with self-checkout, upgrading your POS to handle instant, digital payments is a breeze when you team up with a partner that specializes in facilitating mobile payment solutions.
Unlike self-checkout, which requires interactive kiosks, mobile payment solutions are fully digital—the only hardware needed is a mobile device. Gas station owners should also embrace mobile payment options. It’s a great alternative to paying at the pump, as it eliminates the need for customers to fumble for a credit card and offers an instant solution if a pump side card-reader is malfunctioning.