While the costs of becoming EMV compliant may be holding you back, it’s clear that industry standards aren’t going to change—the more secure way to pay is here to stay. And when you delay making the change you open your store up to more risks.
Don’t become the low hanging fruit. C-stores have already become larger targets as retailers in other markets have become EMV compliant. With the ability to easily attach a skimming device to your POS at the pump and walk away, they are easy targets for thieves. Then, they can wait as your customers unwittingly give them their debit and credit card information. Now, as more and more c-stores become EMV compliant, it will make the ones that aren’t more vulnerable.
You may have limited access to what you’ll need. The chances of another round of extended deadlines isn’t likely, so waiting until the last minute to become compliant means other c-store owners and operators could be scrambling, too. So, the most cost-effective, reliable, innovative service providers you need to help you become EMV compliant might not be available. Also, you may end having to wait months to get started—take into consideration that it is a process that takes time to order and install equipment. Take the time to look into all the hardware and software that will need to be replaced, both inside your store and in your forecourt. And, it’s also a good time to talk to your POS system provider to hear what the benefits are for becoming EMV compliant.