According to Supermarket News, 16 percent of shoppers (including 9 percent of first-timers) are also choosing curbside pickup, where they order online or via an app and drive to a designated spot in the retailer’s lot to pick up their order without leaving their car. In the article, FMI Director of Research Steve Markenson said that “first-time online shoppers tend to show greater propensity for pickup options, including curbside or in-store pickup.”
That percentage was significantly higher in a National Retail Federation consumer flash poll earlier this spring, which found more than 90 percent of people who tried curbside said it was convenient.
Some small to mid-market retailers have found it relatively simple to implement, emailing a pickup code to shoppers, using cones to direct them to their pickup areas and store runners to carry the bags to the customer’s car. Yet others, usually larger enterprise brands that already had a curbside option in place, have more sophisticated processes in place, or are looking to refine and accelerate their curbside strategy into their operation.
No matter your retail brand’s particular curbside set up, it’s important to have a modern, flexible point-of-sale system in place that integrates and makes visible your mobile, ecommerce, inventory and labor operations in a single view, so you can constantly streamline and improve efficiency across your retail estate, making it easier to scale up or down based on your shopper data.